Client Background:TrainPal is a leading app designed to meet all rail travel needs, offering users in the UK and Europe affordable train tickets and a seamless booking experience.
Objectives:The primary objective of this campaign was to partner with a well-known UK podcast to increase downloads of the TrainPal app and enhance brand awareness among the target audience.
Execution:Stride Social orchestrated a campaign in collaboration with The Fellas Studio, a popular podcast platform, to feature TrainPal in their content. This partnership was strategically chosen to align with TrainPal's target demographic and to leverage the influence and reach of The Fellas Studio.
Results:The campaign successfully garnered over 1.2 million impressions and 2.4K likes, significantly boosting TrainPal's visibility. While the download numbers are still being tracked, the collaboration with The Fellas Studio effectively positioned TrainPal as a go-to app for rail travel, driving brand recognition and engagement among listeners.
