Client Background: AliExpress, a global online retail service owned by the Alibaba Group, offers a wide range of products from small businesses in China and other regions with low production costs. The platform is renowned for providing cost-effective alternatives to well-known brands.

Objectives: The primary objective of this campaign was to increase brand awareness and highlight the quality of tech products available on AliExpress. We used the campaign to demonstrate how their products compare to offerings from larger, more established brands.

Execution: Stride Social implemented a YouTube campaign by partnering with multiple tech creators who are well-respected in the tech review community. These creators produced in-depth reviews and comparison videos that showcased different tech products available on AliExpress. The creators noted the product's performance, quality, and affordability in comparison to more expensive brand-name products. The videos highlighted the value proposition of shopping on AliExpress, effectively engaging tech-savvy audiences.

Results: The campaign was highly successful, driving significant engagement and interest in AliExpress’s tech products. The videos collectively garnered hundreds of thousands of views, with strong audience interaction through likes, comments, and shares. The campaign effectively positioned AliExpress as a viable alternative for tech enthusiasts looking for quality products at competitive prices. Overall this campaign enhanced AliExpress’s brand perception and increased consumer trust in the platform’s products.

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At Stride Social we strive to bring the very best results to the brands we work with. Whether it's through our unique services or our hand-picked creator roster. Our expertise comes from our unique story and life experience in this space. If you would like to work with us on your campaign, then get in touch.