Introduction: Airup's innovative hydration solution went viral through strategic influencer marketing, driving massive engagement and brand awareness.

Client Background: Airup is a pioneering company in the hydration industry, known for its unique water bottles that use scent pods to flavour water without any additives. Their products have recast the way people perceive and enjoy drinking water. Plain water tastes flavoured through the activation of your smell-taste receptors.

Objectives: The primary objective of this campaign was to boost brand awareness and educate the audience about the unique benefits of Airup’s scent-flavored water bottles. The focus was on demonstrating how Airup can enhance the hydration experience in a healthy and innovative way.

Execution: Stride Social implemented a targeted influencer marketing strategy by collaborating with comedy and lifestyle influencers who have strong leverage in the wellness community. The influencers were provided with Airup bottles and scent pods to experience the product firsthand.

They created engaging content that highlighted the unique features and benefits of Airup, emphasising its novel approach to hydration. The content was shared across Instagram, TikTok, and YouTube to reach a broad audience.

Results: The campaign was a tremendous success, generating over 3 million views, 423k+ likes, and 42K+ shares. The authentic yet informative content created by the influencers significantly boosted brand awareness and interest in Airup's products, establishing the brand as a leader in creative hydration solutions.

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At Stride Social we strive to bring the very best results to the brands we work with. Whether it's through our unique services or our hand-picked creator roster. Our expertise comes from our unique story and life experience in this space. If you would like to work with us on your campaign, then get in touch.