Introduction: See how AliExpress leveraged influencer marketing to boost their mobile app's visibility and engagement, creating one of the most popular ads on TikTok.

Client Background: AliExpress, an online retail service owned by the Alibaba Group, connects international buyers with small businesses in China and other locations like Singapore. Since its launch in 2010, AliExpress has become a go-to platform for a wide variety of products at competitive prices.

Objectives: The primary objective of this campaign was to promote the AliExpress mobile app, highlighting its key features and benefits to encourage more customers to use it for their shopping needs.

Execution: Stride Social partnered with Spencer, a creator known for his engaging and relatable content. Spencer produced a video in his signature style to ensure authenticity and high performance. The content was tailored to showcase the convenience and advantages of the AliExpress app, aligning with the habits and preferences of Spencer's audience.

Results: The campaign was a remarkable success, achieving a high engagement rate. Fans praised the video, with many commenting that it was one of the best ads they had seen on TikTok. The campaign generated over 650,000 views, 53,000 likes, and 5,000 shares, significantly boosting the visibility and appeal of the AliExpress mobile app.

At Stride Social we strive to bring the very best results to the brands we work with. Whether it's through our unique services or our hand picked creator roster. Our expertise comes from our unique story and if you would like to work with us on your campaign, then get in touch.