Introduction: Anker's strategic influencer campaign with Stride Social amplified brand awareness and boosted engagement for their charging and battery products.

Client Background: Anker is a leading global brand in phone and home technology. Renowned for providing high-quality accessories to charge a range of different tech products from phones to off-grid living appliances.

Objectives: Anker has been a long-term client of Stride Social. Our objective with Anker is to promote multiple products to build brand awareness for both new and existing offerings.

Execution: Given the nature of Anker's products, we collaborated with product review creators specialising in home and tech sub-niches. This approach effectively targeted their desired audience, enhancing both sales and brand visibility. The influencers produced detailed content, highlighting the features and benefits of Anker's products.

Results: Over the last four months, this campaign achieved outstanding success. Generating over 12 million views, 845,000 likes, and 103,000 shares. These impressive metrics reflect the campaign's effectiveness in increasing brand awareness and engaging a wide audience for Anker's innovative tech products. Ultimately highlighting new products to their desired audience.

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At Stride Social we strive to bring the very best results to the brands we work with. Whether it's through our unique services or our hand-picked creator roster. Our expertise comes from our unique story and life experience in this space. If you would like to work with us on your campaign, then get in touch.