Introduction: Discover how C2 Gripz' strategic influencer marketing campaign achieved remarkable engagement and boosted holiday sales by targeting gamers and gift shoppers.

Client Background: C2 Grips is a US-based company in the gaming industry, specialising in controller attachments designed to reduce hand pain and enhance performance for gamers.

Objectives: The primary objective of the campaign was to increase sales of C2 Gripz' products as Christmas gifts, targeting customers looking for presents for gamers among their family and friends.

Execution: Stride Social implemented a targeted influencer marketing strategy by collaborating with top Product Review creators in the gaming and tech niche. These influencers created review-style videos recommending C2 Gripz as the perfect Christmas gift for gamers. The content was shared weeks before Christmas to capitalise on the holiday shopping season, ensuring it reached audiences actively seeking gift ideas.

Results: The campaign was a significant success in terms of engagement. The timely posts by influencers, coming just before Christmas, generated a buzz on social media with audiences eager for gift suggestions. The videos were flooded with comments asking where to purchase the product, highlighting the campaign's effectiveness. Overall, the campaign achieved over 3 million views, 150,000 likes, and 20,000 shares, demonstrating the power of targeted influencer marketing in driving holiday sales.

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At Stride Social we strive to bring the very best results to the brands we work with. Whether it's through our unique services or our hand picked creator roster. Our expertise comes from our unique story and if you would like to work with us on your campaign, then get in touch.