Client Background: Laifen is a prominent technology company in the beauty and self-care industry. Since expanding into the EU and US markets, Laifen has achieved significant success with their flagship products. Their latest innovation, the Laifen Wave Toothbrush, was the focal point of this promotional campaign.

Objectives: Laifen aimed to launch the Laifen Wave Toothbrush at CES, one of the largest tech conventions in the world. The objective was to execute a high-impact promotion during the event and maintain the momentum post-launch to drive continued awareness and interest.

Execution: The Stride Social team traveled to CES to produce, film, and direct content with selected influencers whose audiences aligned perfectly with the tech space. In addition to the content captured at CES, we also filmed additional content post-launch to recapture the audience's attention and reach new audiences outside of the tech space. This comprehensive content strategy was promoted across multiple social media platforms, including TikTok, Instagram, and YouTube, utilizing both short-form and long-form content formats to maximize reach and engagement.

Results: The campaign generated significant buzz and awareness for Laifen, showcasing their presence at CES and establishing credibility within the tech community. The promotional content achieved over 2.4 million views, 260,000 likes, and 35,000 shares, marking a highly successful campaign that elevated the brand's profile and visibility.

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