Client Background: Laifen is a prominent technology company in the beauty and self-care industry. Since expanding into the EU and US markets, Laifen has achieved significant success with their flagship products – toothbrushes. Their latest innovation, the Laifen Wave Toothbrush, was the focal point of this promotional campaign.

Objectives: Laifen aimed to launch the Laifen Wave Toothbrush at CES, one of the largest tech conventions in the world. The objective was to execute a high-impact promotion during the event and maintain the momentum post-launch to drive continued interest.

Execution: The Stride Social team travelled to CES to produce, film, and direct content with selected influencers whose audiences aligned perfectly with the tech space. In addition to the content captured at CES, we also filmed additional content post-launch to recapture the audience's attention and reach new audiences outside of the tech space. This comprehensive content strategy was promoted across multiple social media platforms, including TikTok, Instagram, and YouTube, using both short-form and long-form content formats to maximise reach.

Results: The campaign generated significant awareness for Laifen, showcasing their presence at CES and establishing credibility within the tech community. The promotional content achieved over 2.4 million views, 260,000 likes, and 35,000 shares, marking a highly successful campaign that elevated the brand's profile.

At Stride Social we strive to bring the very best results to the brands we work with. Whether it's through our unique services or our hand-picked creator roster. Our expertise comes from our unique story and life experience in this space. If you would like to work with us on your campaign, then get in touch.