Introduction: Discover how Mars Group revitalized interest in their iconic chocolates, Twix and Snickers, through a fun and engaging influencer campaign that captivated millions.

Client Background: Mars Group is globally renowned for their beloved chocolate brands, including Twix, Snickers, and Mars Bar. Collaborating with Stride Social and their partners, Mars Group aimed to breathe new life into their hero products.

Objectives: The objective of this campaign was to create fun and engaging content to promote and reinvigorate interest in Twix and Snickers. To achieve this, we partnered with one of our creators, Spencer, known for his unique, fun, and engaging content style.

Execution: Spencer collaborated with Twix and Snickers to develop creative and entertaining concepts tailored to their target audience. His distinctive style helped produce content that seamlessly blended enjoyment with brand messaging. The videos were shared across various social media platforms, ensuring maximum reach and engagement.

Results: The campaign was a resounding success, with Spencer's videos receiving overwhelming praise from both the client and the audience. The creative and subtle integration of the brand messages led many viewers to comment that they didn't realize they were watching sponsored content. The campaign achieved over 10 million views, 300,000 likes, and 55,000 shares, demonstrating the power of engaging and authentic influencer marketing.

At Stride Social we strive to bring the very best results to the brands we work with. Whether it's through our unique services or our hand picked creator roster. Our expertise comes from our unique story and if you would like to work with us on your campaign, then get in touch.