Introduction: We worked with Tooletries to leverage a strategic influencer capmaign to significantly boost brand awareness in the competitive US market.

Client Background: Tooletries, a well-established home and toiletries company based in Australia, offers a range of practical products designed to enhance everyday living.

Objectives: The primary objective of this campaign was to increase brand awareness for Tooletries and their products within the US market.

Execution: Stride Social executed the campaign by selecting influencers whose audiences and locations aligned with Tooletries' objectives. We provided these creators with a detailed brief to ensure all key talking points were covered, while still allowing them the creative freedom to create their unique style of posts. The content was then shared across multiple platforms, including Instagram, TikTok, and YouTube, to maximise the amount of people who saw the posts.

Results: The campaign achieved remarkable success, generating over 1.8 million views, 165,000+ likes, and 29,000+ shares for Tooletries within just one week. This substantial increase in brand visibility within the US market demonstrating the effectiveness of our targeted influencer strategy.

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At Stride Social we strive to bring the very best results to the brands we work with. Whether it's through our unique services or our hand-picked creator roster. Our expertise comes from our unique story and life experience in this space. If you would like to work with us on your campaign, then get in touch.