Introduction: This is how True Classic's influencer campaign drove significant brand awareness and sales by targeting niche audiences who genuinely loved their premium men's T-shirts.

Client Background: True Classic specialises in premium men's T-shirts that combine softness, slim-fit design, and versatility. Known for their meticulous material selection and exceptional fit, their products are suitable for daily wear and various occasions.

Objectives: The primary objective of this campaign was to boost brand awareness and increase sales for True Classic's premium men's T-shirts.

Execution: Stride Social carefully selected influencers who epitomised the ideal True Classic customer, focusing on niches like surfing and skateboarding. By partnering with creators who resonate with the brand’s target audience, we ensured authentic yet relatable content. These influencers created engaging videos showcasing their genuine appreciation for True Classic's products, highlighting the T-shirts' comfort and great fit.

Results: The carefully chosen niche influencers drove high engagement and they also expressed their genuine love for the product, becoming loyal customers themselves. The campaign effectively increased brand awareness and sales, solidifying True Classic’s reputation in the market. Influencers involved in the campaign continue to support and promote True Classic, ensuring ongoing brand loyalty and advocacy.

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At Stride Social we strive to bring the very best results to the brands we work with. Whether it's through our unique services or our hand-picked creator roster. Our expertise comes from our unique story and life experience in this space. If you would like to work with us on your campaign, then get in touch.